York Festival of Ideas / Speculative Rebrand / November 2025 /
York Festival of Ideas / Speculative Rebrand / November 2025 /
York Festival of Ideas is an annual event that features a range of talks and exhibitions aiming to enhance the city of York's reputation as a centre of innovation and ideas. I undertook this speculative design project as I thought the visual branding of the festival had lots of potential and I enjoyed thinking about how to distill the festivals values into a new logo. I wanted to create a brand identity that felt modern but approachable and fun, using bold shapes and energetic colours.
Here are some of my sketches from the logo design process. I spent a while working out how to represent the concept of ideas and wanted to steer away from the light bulb visual which felt a bit cliche. I eventually landed on the visual of the light switch which also reflects the phrase to be ‘switched on’. The outcome worked well and I was able to incorporate the letters Y, F and I into the design too.
